How it Works
How it Works
First Scan: Once a MatchAgent is loaded onto your website, it will scan and use the website's full context for optimizing content.
Keyword Triggers: Our script looks for relevant keywords in the UTM parameters for it to operate on.
Page Updates: If those UTM parameters are configured in your MatchAgent settings to run the script, it will produce intelligent updates to the content blocks tagged, and only those tagged elements will be updated, while still retaining full page and utm context.
Caching: After the first time a unique set of UTM keys is run through the system, those hyper-personalized variants will be cached for instantaneous retrieval on subsequent page loads.
Editable Fields: These cached AI-optimized content blocks are editable in the CampaignMatches tab of the dashboard.
Tracking & Analytics: Page views and click-through rates are measured for each CampaignMatch for a clear distinction of segment performance metrics. Individual buttons can also be tagged to measure more granular conversion data for page testing and reports.
Caching Logic
Cache Key Components
The cache key includes: content text, user prompt, URL parameters (like campaign, demographics), and MatchAgent configuration. This ensures that different contexts get different AI responses.
If any of the elements in the caching key are changed, it will trigger a new versioning to appear in the analytics dashboard.
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